BlackBeauty made a Best Practices statement today on BHW that may have a much better affect on the email community than the aggressive ways it is dealt with today in tactical cyber-wars. Taking into consideration that BlackBeauty is not even responsible for MM sales prior to March 29th, it seems he is using his wisdom to enlighten the
users that may already have a copy, as well as the new users, of the best way to use the software.
http://www.blackhatworld.com/blackhat-seo/email-marketing-opt-lists/3…
Quote:
Originally Posted by b2b2b
i bought it but i’d like to know if i can use it with my hosting
packages i already have instead of the free email accounts like yahoo
gmail hotmail? the user guide doesnt say anything about this…
Well absolutely. This is a great opportunity for me to enlighten the entirety of MM users here (on BHW) on my suggestion on how to use MM. This is the LEGAL and most ethical process to use MM most effectively.
First Rule: If you don’t own it or lease it…you can’t use it for commercial purposes. This rule is true in almost all of life. So, if the webmail account isn’t yours or you are planning to send commercial mail with a personal free webmail account, it is absolutely unethical and you can be sued if nothing else.
Second Rule: If you lease it, it’s not yours! When you lease shared space, your activities affect other users on that network. It is both unethical and, again you…could be sued for it. So you must follow AUP/TOS and it will probably limit you to a certain number of emails per hour and may even say “no UCEs”.
These are the rules to look at in the AUP and TOS. Also, know their privacy policies and what they expect from you as a user on their servers. This is something that many newbs just don’t do. They “hit and split” and that is the majority of the problem and the reason that data centers are quick to “nuke a spammer”.
Third Rule: If it’s a VPS, it is still on a shared network! VPS is just a virtual machine on a big-ass box.
Fourth Rule: If it is Dedicated…you can fuck it up if you want. This is the only way that someone will allow you to mess up and that’s because the IPs and Machine is yours (at least for the time being).
Most of the time they will even allow you to mail as long as you “bite the bullet” if it gets SBL’ed and they have to retire the box for a while (this is a major sign of their true regard for Spamhaus).
Now that we know what the rules are, make sure you know the laws in your area. They vary, but if you don’t know them inside out, don’t mail commercially.
Ok, now that is all covered…how to set it up:
Scenario:
I want to send 400,000 a day from my opt-in subscriber list and I don’t want to use any ESP because they use my list to brand their companies with their footer links. How do I do this?
AUP/TOS says you can send 500 an hour per VPS, so 400,000 / 24 hours a day = 16,666 an hour. 16,666 / 500 hourly limit = 33 VPSs.
I also need one machine for the software and one for my data management. So, there are 35 total machines here. (you can eliminate these by sending from your modem’s IP but that is inadvisable…what is forbidden by law is to use a proxy VPN to connect to your VPS). That would hide the identity of the sender and that is illegal almost everywhere.
Since this load is spread out so much and all these machines have to do is spit out 500 an hour, get the cheapest one you can find. I spend $12 a month per VPS for these things. There are so many sources here because you can use virtually any data center since you won’t violate their Terms or Usage Policies.
Initial Costs: 35 Domains for machines * $10 ea. = $350.00
Recurring Costs: 35 * 12.00 a mo. for low-end VPS = $424 a month in resources expenses to be 100% legit and not piss anyone off.
Now, time to setup some machines.
Create 10 subdomains on each machine (excluding your 2 primary machines) and 10 email accounts off those subdomains. These are the accounts you’ll use to send with.
On your Data Management Machine: Create a catch all account for bounces, a sales email for responses and a unsubscribe email for your footer notice to unsubscribe “your functional mechanism for opt-out”.
*Remember that high bounce rates are a flag for spam filters
Now that we have the sending accounts and the SMTPs to send legally, we need to plug it all into MM. There is nothing fancy about this, just instead of using the smtp details of a webmail account (if you know how to do that already), use your own SMTP accounts and email accounts.
MM will automatically rotate for you so all you have to do is setup the rotation and pausing and let MM do the rest. It will build you authentic reputation this way, you won’t break any laws, and you will have a long-term profit machine.
That’s our suggested use for this software